• SHOP
  • SITES
  • NEWSLETTER
  • CEO HACKS
  • GLOBAL SEARCH
  • WEB SUPPORT
  • CONTACT
Hearpreneur
  • Inspiration
    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: Discipline Yourself – BEST Motivational Video (ft. Eric Thomas)

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: When All Is Lost, You Have Everything To Win

    17 Entrepreneurs and Business Owners Reveal Their Favorite Business Leader

    17 Entrepreneurs and Business Owners Reveal Their Favorite Business Leader

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: BEAST MODE – Motivational Speech

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: Nothing Changes If Nothing Changes

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: Your Belief-System is Everything

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: The Beast Attitude

    16 Entrepreneurs Share Advice That’s The Complete Opposite of What They Learned Before Starting Their Venture

    16 Entrepreneurs Share Advice That’s The Complete Opposite of What They Learned Before Starting Their Venture

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: NO MORE EXCUSES, YOU EITHER WANT IT OR YOU DON’T

  • Storytelling
    30 Entrepreneurs Explain What They Love About Being an Entrepreneur

    29 Entrepreneurs Explain What They Love About Being an Entrepreneur

    17 Entrepreneurs Describe Their Morning Routine

    17 Entrepreneurs Describe Their Morning Routine

    9 Entrepreneurs Share How They Use TikTok for Their Business

    9 Entrepreneurs Share How They Use TikTok for Their Business

    28 Entrepreneurs Reveal How They Came Up With Their Business Name

    28 Entrepreneurs Reveal How They Came Up With Their Business Name

    29 Entrepreneurs Reveal How They Came Up With Their Business Name

    29 Entrepreneurs Reveal How They Came Up With Their Business Name

    30 Entrepreneurs Explain What They Love About Being an Entrepreneur

    30 Entrepreneurs Explain What They Love About Being an Entrepreneur

    21 Entrepreneurs Share How They’re Incorporating Corporate Service Responsibility (CSR) In Their Businesses

    21 Entrepreneurs Share How They’re Incorporating Corporate Service Responsibility (CSR) In Their Businesses

    26 Entrepreneurs Explain What They Love About Being an Entrepreneur

    26 Entrepreneurs Explain What They Love About Being an Entrepreneur

    30 Entrepreneurs Reveal the Pivots They are Making in Their Business in 2023

    30 Entrepreneurs Reveal the Pivots They are Making in Their Business in 2023

  • Entrepreneur
    18 Entrepreneurs Reveal How They Came Up With Their Business Name

    18 Entrepreneurs Reveal How They Came Up With Their Business Name

    16 Entrepreneurs Share Advice That’s The Complete Opposite of What They Learned Before Starting Their Venture

    16 Entrepreneurs Share Advice That’s The Complete Opposite of What They Learned Before Starting Their Venture

    15 Entrepreneurs Share How They Continue to Learn and Sharpen The Saw

    15 Entrepreneurs Share How They Continue to Learn and Sharpen The Saw

    10 Entrepreneurs Reveal The Economic Outlook of Their Industry

    10 Entrepreneurs Reveal The Economic Outlook of Their Industry

    18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

    18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

    30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

    30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

    30 Entrepreneurs Discuss Whether or Not Business Success is Overrated

    30 Entrepreneurs Discuss Whether or Not Business Success is Overrated

    28 Entrepreneurs Reveal The Entrepreneurs They Consider to be Successful

    28 Entrepreneurs Reveal The Entrepreneurs They Consider to be Successful

    30 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

    30 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

  • Ideas
    18 Entrepreneurs Reveal How They Came Up With Their Business Name

    18 Entrepreneurs Reveal How They Came Up With Their Business Name

    15 Entrepreneurs Share their “Secret Sauce” aka USP that Sets their Companies Apart

    15 Entrepreneurs Share their “Secret Sauce” aka USP that Sets their Companies Apart

    9 Entrepreneurs Share Innovative Ways They Are Marketing Their Business

    9 Entrepreneurs Share Innovative Ways They Are Marketing Their Business

    9 Entrepreneurs Share How They Use TikTok for Their Business

    9 Entrepreneurs Share How They Use TikTok for Their Business

    18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

    18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

    30 Entrepreneurs Answer What has Been Their Favorite Technology Innovation

    30 Entrepreneurs Answer What has Been Their Favorite Technology Innovation

    30 Entrepreneurs Share Their Takeaways From 2022

    30 Entrepreneurs Share Their Takeaways From 2022

    30 Entrepreneurs Reveal the Companies They are Starting in 2023

    30 Entrepreneurs Reveal the Companies They are Starting in 2023

    30 Entrepreneurs Share Their One Prediction for Business in 2023

    30 Entrepreneurs Share Their One Prediction for Business in 2023

  • Posts
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Hearpreneur
  • Inspiration
    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: Discipline Yourself – BEST Motivational Video (ft. Eric Thomas)

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: When All Is Lost, You Have Everything To Win

    17 Entrepreneurs and Business Owners Reveal Their Favorite Business Leader

    17 Entrepreneurs and Business Owners Reveal Their Favorite Business Leader

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: BEAST MODE – Motivational Speech

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: Nothing Changes If Nothing Changes

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: Your Belief-System is Everything

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: The Beast Attitude

    16 Entrepreneurs Share Advice That’s The Complete Opposite of What They Learned Before Starting Their Venture

    16 Entrepreneurs Share Advice That’s The Complete Opposite of What They Learned Before Starting Their Venture

    Monday Motivation: WHEN LIFE BREAKS YOU

    Monday Motivation: NO MORE EXCUSES, YOU EITHER WANT IT OR YOU DON’T

  • Storytelling
    30 Entrepreneurs Explain What They Love About Being an Entrepreneur

    29 Entrepreneurs Explain What They Love About Being an Entrepreneur

    17 Entrepreneurs Describe Their Morning Routine

    17 Entrepreneurs Describe Their Morning Routine

    9 Entrepreneurs Share How They Use TikTok for Their Business

    9 Entrepreneurs Share How They Use TikTok for Their Business

    28 Entrepreneurs Reveal How They Came Up With Their Business Name

    28 Entrepreneurs Reveal How They Came Up With Their Business Name

    29 Entrepreneurs Reveal How They Came Up With Their Business Name

    29 Entrepreneurs Reveal How They Came Up With Their Business Name

    30 Entrepreneurs Explain What They Love About Being an Entrepreneur

    30 Entrepreneurs Explain What They Love About Being an Entrepreneur

    21 Entrepreneurs Share How They’re Incorporating Corporate Service Responsibility (CSR) In Their Businesses

    21 Entrepreneurs Share How They’re Incorporating Corporate Service Responsibility (CSR) In Their Businesses

    26 Entrepreneurs Explain What They Love About Being an Entrepreneur

    26 Entrepreneurs Explain What They Love About Being an Entrepreneur

    30 Entrepreneurs Reveal the Pivots They are Making in Their Business in 2023

    30 Entrepreneurs Reveal the Pivots They are Making in Their Business in 2023

  • Entrepreneur
    18 Entrepreneurs Reveal How They Came Up With Their Business Name

    18 Entrepreneurs Reveal How They Came Up With Their Business Name

    16 Entrepreneurs Share Advice That’s The Complete Opposite of What They Learned Before Starting Their Venture

    16 Entrepreneurs Share Advice That’s The Complete Opposite of What They Learned Before Starting Their Venture

    15 Entrepreneurs Share How They Continue to Learn and Sharpen The Saw

    15 Entrepreneurs Share How They Continue to Learn and Sharpen The Saw

    10 Entrepreneurs Reveal The Economic Outlook of Their Industry

    10 Entrepreneurs Reveal The Economic Outlook of Their Industry

    18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

    18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

    30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

    30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

    30 Entrepreneurs Discuss Whether or Not Business Success is Overrated

    30 Entrepreneurs Discuss Whether or Not Business Success is Overrated

    28 Entrepreneurs Reveal The Entrepreneurs They Consider to be Successful

    28 Entrepreneurs Reveal The Entrepreneurs They Consider to be Successful

    30 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

    30 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

  • Ideas
    18 Entrepreneurs Reveal How They Came Up With Their Business Name

    18 Entrepreneurs Reveal How They Came Up With Their Business Name

    15 Entrepreneurs Share their “Secret Sauce” aka USP that Sets their Companies Apart

    15 Entrepreneurs Share their “Secret Sauce” aka USP that Sets their Companies Apart

    9 Entrepreneurs Share Innovative Ways They Are Marketing Their Business

    9 Entrepreneurs Share Innovative Ways They Are Marketing Their Business

    9 Entrepreneurs Share How They Use TikTok for Their Business

    9 Entrepreneurs Share How They Use TikTok for Their Business

    18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

    18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

    30 Entrepreneurs Answer What has Been Their Favorite Technology Innovation

    30 Entrepreneurs Answer What has Been Their Favorite Technology Innovation

    30 Entrepreneurs Share Their Takeaways From 2022

    30 Entrepreneurs Share Their Takeaways From 2022

    30 Entrepreneurs Reveal the Companies They are Starting in 2023

    30 Entrepreneurs Reveal the Companies They are Starting in 2023

    30 Entrepreneurs Share Their One Prediction for Business in 2023

    30 Entrepreneurs Share Their One Prediction for Business in 2023

  • Posts
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Hearpreneur
No Result
View All Result

What’s In a Name? 99 Things (The Story of Agent99 PR)

in Biographies
Reading Time: 2 mins read
Why Did You Start Your Business? Week of May 6th

For some people the name of the company is just something that they jot down on incorporation papers or something they have to place on their business cards somewhere  around their phone number and e-mail address.  However for Sharon Zeev Poole, the entrepreneur that started Agent99 Public Relations, her business name required “a little brainstorming and creativity.”

The number ‘9’ is my favorite lucky number, and ‘99’ was the best year of my life. I met my husband, I started my career in PR and I had the time of my life living in London.

RelatedPosts

30 Entrepreneurs Explain How They Came Up With Their Business Names

30 Entrepreneurs Explain How They Came Up With Their Business Names

Swedish Immigrant Helps Reinvent the Mouthguard Industry

As if that wasn’t enough of a reason, Poole recalls that she loved the character from “‘Get Smart who was sassy resourceful, diplomatic, smart and made her partner ‘Agent 86 – Maxwell Smart’ looks great—which was a brilliant analogy for the way we work with our clients.”

Experience

Working in Public Relations for over 12 years, with world-wide experience with brands like Warner Bros. Pictures and Starbucks Coffee, Poole started looking for her next big challenge and she decided to plunge into entrepreneurship.

Started in January 2007 with the help of her existing network, Poole launched Agent99.  The company continues to grow and maintain “a clear vision and passion for [their] client’s ‘missions’.”  With bevy of PR services including media relations, media and third-party promotions, crisis management and more, the company continues to “save the day”.

Their client list includes Moi Moi Fine Jewellry (the very first interstate store in Perth), the Hunter Valley Gardens (family fun day to preview the school holiday program), and Maureen Houssein-Mustafa who built the Australasian College Broadway from a meager $1,600 to a business valued at over $30 million. Poole recalled that seeing Maureen on the cover of Management Today magazine made “her and her team very proud to do what they do every day.”

See also  13 Entrepreneurs Explain How They are Using PR for Their Business

Difference between PR , Marketing & Advertising

Public Relations (PR) is one of the many marketing tools available to anyone wanting to market their business or product.  It’s very important in terms of helping to define your public image, and promoting a business in a very cost-effective way.  The key difference is that unlike most marketing tools such as advertising, PR is termed ‘below the line’ activity and doesn’t cost anything, except for the agency fee (if you outsource this) when they execute a PR campaign to secure editorial for you.

PR Advice from Sharon Zeev Poole and 99 Agents

When running a PR campaign it’s important to think like a journalist and remember that they are not looking at running an advertisement about your business, they want to write something that has an angle or a hook that will make it really interesting for their audience.  Before embarking on a PR campaign, it’s also really important to have your press releases and media materials written professionally and in a format journalists like to receive it.  Short (one page is sufficient) and free of jargon! You should also have relevant images ready to be emailed both in high-resolution and low resolution of either the product or person being interviewed.  When sending it to media, make sure that your list of contacts is relevant, targeted and up to date!

Contact

http://www.agent99pr.com/

Tags: 99 agentspublic relationsSharon Zeev Poole
Previous Post

Season 2 of the Real Estate Network

Next Post

A Wine Importer Every Business Can Learn From

Related Posts

30 Entrepreneurs Explain How They Came Up With Their Business Names
Biographies

30 Entrepreneurs Explain How They Came Up With Their Business Names

The idea of exactly what your business is going to do usually comes first. Secondly, most often, is giving a...

30 Entrepreneurs Explain How They Came Up With Their Business Names
Biographies

30 Entrepreneurs Explain How They Came Up With Their Business Names

The idea of exactly what your business is going to do usually comes first. Secondly, most often, is giving a...

Swedish Immigrant Helps Reinvent the Mouthguard Industry
Biographies

Swedish Immigrant Helps Reinvent the Mouthguard Industry

If you have taken any sort of look at the landscape of business recently then one thing should be very...

Furniture CEO Finds Balance between Success and Staying Grounded
Biographies

Furniture CEO Finds Balance between Success and Staying Grounded

Furniture is big business no matter how you look at it. Take a look around your home, office, or any...

Next Post
Why Did You Start Your Business? Week of May 6th

A Wine Importer Every Business Can Learn From

Why Did You Start Your Business? Week of May 6th

Forbes Greatest Business Stories of All Time

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join CBNation Buzz

Name(Required)
Email(Required)

Welcome to CBNation Welcome to CBNation powered by Blue16 Media (Web Design & SEO). We are a B2B brand that is exists to help over 1M business owners succeed. Our philosophy and foundation is based on resources, visibility & connections (Visibility + Resources x Connections = Success). We are focused on being the #1 business resource for CEOs, entrepreneurs and business owners.

We hope you enjoy this site, and please let us know if we can be of any help!

Please note in the sake of transparency our sites do contain affiliate links that pay us a small commission at no extra cost to you. Read our Affiliate Disclaimer.
CBNation Library
CEO Hacks
I AM CEO Volume 3

RSS Our Latest CBNation Content:

  • Monday Motivation: Discipline Yourself – BEST Motivational Video (ft. Eric Thomas)
  • IAM1868 – Author Helps Leaders Achieve Success as Individuals and in Teams
  • Leader Works on Strategic Fundraising Communications
  • Attorney Runs Digital Agency Focused on the Legal Sector
  • 20 Entrepreneurs Reveal The Best Way to Learn Leadership
  • IAM1867 – Coach Helps Sales Marketers Create Repeatable Patterns of Success

Our Sponsors

Subscribe

Join thousands of subscribers & be the first to get new freebies.

Name(Required)
Email(Required)

What is CBNation?

We're like a Global Business Chamber but with content...
LOTS OF IT

CBNation includes a library of blogs, podcasts, videos and more helping CEOs, entrepreneurs and business owners level up

CBNation is a community of niche sites for CEOs, entrepreneurs and business owners through blogs, podcasts and video content. Started in much the same way as most small businesses, CBNation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice.

CBNation curates content and provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

+ Mission: Increasing the success rate of CEOs, entrepreneurs and business owners.

+ Vision: The media of choice for CEOs, entrepreneurs and business owners.

+ Philosophy: We love CEOs, entrepreneurs and business owners and everything we do is driven by that. We highlight, capture and support entrepreneurship and start-ups through our niche blog sites.

Visit CBNation

RSS Our Latest Content:

  • Monday Motivation: Discipline Yourself – BEST Motivational Video (ft. Eric Thomas)
  • IAM1868 – Author Helps Leaders Achieve Success as Individuals and in Teams
  • Leader Works on Strategic Fundraising Communications
  • Attorney Runs Digital Agency Focused on the Legal Sector
  • 20 Entrepreneurs Reveal The Best Way to Learn Leadership
  • IAM1867 – Coach Helps Sales Marketers Create Repeatable Patterns of Success
  • IAM1866 – Results-Driven Performance Coach and Consultant Helps People Achieve More Happiness, Fulfillment and Success
  • 7 Entrepreneurs Explain How They Use Their Podcast for Business
  • IAM1865 – Performance Coach Helps Women to Focus on Inner Work and Mindset Mastery
  • IAM1864 – Transformational Coach Empowers Leaders and Achieve Life Goal Potential

©2023 CBNation | Powered by CEO Blog Nation & Blue16 Media | Terms of Service | Privacy Policy | Affiliate Disclaimer | Website Support Services

No Result
View All Result
  • Inspiration
  • Storytelling
  • Entrepreneur
  • Ideas
  • Posts
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
SettingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
 Share This
 Facebook