Fashion artist Rongrong DeVoe is a Chinese native who moved to the US in 2009 to pursue her dream career as an artist. Her art process involves a variety of tools including watercolors, markers, & acrylic.
A Fashion Institute of Technology (FIT) alumnus and former fashion designer, Rongrong has worked with top fashion/beauty brands and has been featured in world-renowned publications such as Vogue & InStyle as well as collaborated with many reputable brands such as Louis Vuitton, Gucci, Chanel, Conair Hair, Ulta Beauty, and sketched celebrities such as Reese Witherspoon.
Rongrong is known for promoting messages of women’s empowerment and inspiring women to pursue their dreams through her artwork. We had a chance to interview DeVoe and asked about her story, how she started her business and the future of her business.
Tell us your story. Why did you start your business?
I am a fashion illustrator who loves to draw illustrations about women’s empowerment and diversity. Originally from China, I moved to NYC to pursue a degree in Illustration at FIT because my dream job is to be a fashion illustrator. After moving to Houston, I took a chance and decided to pursue my dream of becoming a full-time artist, so I simply started sharing my illustrations on my Instagram handle and slowly built a following. Being a business owner requires a lot of work, but with persistence and creativity, anything is possible. It continues to be a process of trial and error both in finding my audience and in reaching them, and as I evolve, I am continually finding my sweet spot in my business.
How did you come up with your business name?
Rongrong is my first name. I thought it would be unique, and it is ME after all.
Tell us about your products and services. How do you help clients?
I provide custom illustrations for large lifestyle brands as an advertising campaign or designing their products packages. I also sell my own art (prints) and products (mugs, planners, totes, and fun merchandise!) on my website: www.shoprongrong.com and retail store in Houston Galleria Mall. You can also find select Rongrong products sold in TjMaxx, Hobby Lobby, etc.
What makes you unique? What is your unique selling proposition (USP)?
I merge fun and chic fashion illustration with empowering messages, I also love to draw diversity. I believe beauty is everywhere, no matter what your background.
Where do you see your business in the next 3-5 years?
I have worked hard to build my brand as a consumer brand as a woman’s go-to brand for a girlfriend’s gift or simply treat herself with some Rongrong art to make her happy and stay motivated.
Any advice you would give to entrepreneurs and business owners?
Believe in yourself: this is the first step to any possibility!
What is your favorite business quote and why?
My favorite quote is: You can do anything you set your mind to. We all have dreams, things we want to accomplish in the short amount of time we are on this planet, many people don’t try to achieve their dreams because they don’t believe in themselves. So, I always tell people, you are more capable than you think! Just Do It!
What have been some of your achievements that you are most proud of? Why?
I recently collaborated with The Happy Planner, we launched a collection of 48 products including planner, notebooks, stickers, etc and sold in JoAnn stores nationwide. The collection has been so successful, and we sold out in 2 weeks. I love this collection because they featured my diverse fashion illustrations and women empowerment messages.. It is a true showcase of what my brand represents. And… The happy planner products are amazing and high quality.
Anything else additional you want to tell our readers?
If you ever go to China, please visit Qingdao, it is my hometown, and it’s beautiful.