Choosing a business name is a crucial step in establishing your brand identity. A well-crafted business name communicates your values, sets the tone for your brand, and is often the first impression customers have. It should be memorable, relevant to your industry, and ideally, convey a sense of what your business stands for. Striking a balance between creativity and clarity is key. A strong business name can leave a lasting impact, fostering recognition and trust among your audience.
We asked people how they came up with their business name. Here are a few responses:
#1- From limitless first ray that breaks the darkness
As everyone is aware, a name tells a story. I named my company “NAARG,” which is a combination of my parents' names, NAGendra and ARuna. Nagendra means limitless and Aruna means the first ray that comes from the sun, which breaks deep darkness, a ray of hope. NAARG means a limitless first ray that breaks the darkness and brings light, which is knowledge and work toward growth. Similarly, our company breaks language barriers and helps our clients reach a wider audience.
Thanks to Sudeepthi Garlapati, NAARG!
#2- The breadth of our services
Our current name, Cardinal Expo, actually isn’t the first name of our company. Before this, we were called “CX Exhibits.” There are several reasons why we rebranded and even more reasons why the name “Cardinal Expo” serves us so well. For one, it maintains the same “CE” initials, which made it easier for current customers to remember and recognize during the transition. The new name also better represents the breadth of our services. We do more than just design exhibits—we provide complete trade show services to manage those exhibits end to end.
Thanks to Thomas Samuels, Cardinalexpo!
#3- Diverse adventures
My company’s name is Sandandelevation. We created this company name to capture the spirit and essence of beach bliss and hiking. “Sand” stands for the beautiful beaches and coasts, whereas “Elevation” represents the mountains. Our name suggests that we have diverse adventures– from sunny beaches to mountain treks for adrenaline lovers. During our brainstorming sessions, we noted a gap in the existing travel niche whereby brands do not easily integrate coastal and mountainous travel experiences.
Thanks to Meeshka Brand, Sand and Elevation!
#4- Sums up my brand accurately
Firstly, it sums up my brand pretty accurately. When I started out, that’s exactly who I was, a broke backpacker. My aim is to teach others how to travel on a budget and still have an amazing experience. I wanted a name that showed this and would attract the right audience. Secondly, I like alliteration. It makes a phrase more memorable, and it sounds pleasing too. The penniless backpacker doesn’t have quite the same ring to it, does it? Lastly, nobody else had this name.
Thanks to Will Hatton, The Broke Backpacker!
#5- Wanted my clients to feel at home
The name you choose for your business shapes how the world will see you, so I thought long and hard about mine. I chose the name Maison Law because “maison” means “home” in French, and I want my clients to feel at home here. I tried out a few variations, but they didn’t quite work. For example, “Home Law” would just have been confusing, and perhaps given the impression I’m a real estate attorney, when that’s not my specialty. Not good. My clients need to be able to find me easily. Maison Law is more subtle and distinctive.
Thanks to Martin Gasparian, Maisonlaw!
#6- Blend of objective and essence of what we do
The story behind the name “Connective Web Design” is a blend of our objective and the essence of what we do. In the realm of digital marketing and web design, it's all about creating connections. Whether it's connecting businesses to their audiences, connecting ideas to reality, or connecting design to functionality, our aim is to be that vital link. The name ‘Connective' embodies the essence of bringing entities together in a cohesive, meaningful manner. The ‘Web Design' part is straightforward, showcasing our primary service.
Thanks to Rodney Warner, Connective!
#7-An abbreviation for my first-ever business
I started as a one-man business in the graphic design industry. I came up with the name Breadnbeyond, which is an abbreviation of Branding and Animation Designs. Meanwhile, Beyond is basically the commitment I made to give the final result that surpasses my clients’ expectations. Those two words combined make a roll-off-the-tongue name. Now, even though the service has changed and I have employees, I don’t do a rebranding– considering most of my clients are repeat clients and referrals, so I don’t want to confuse them.
Thanks to Andre Oentoro, breadnbeyond!
#8- Offers a fresh perspective in the culinary world
Instead of going for the usual and expected names for a Chinese cuisine blog, I wanted something that would pique curiosity and stand out in a sea of clichés. I combined “Bowl,” symbolizing the heart of Asian cuisine, with “Lake,” evoking serenity and depth. The fusion of these contrasting elements mirrors the fusion of flavors and cultures in Chinese cuisine. So, Bowlake Chinese was born out of a desire to challenge the norms and offer a fresh perspective in the culinary world.
Thanks to Michael-E- Mastin, BowlakeChinese!
#9- A blend of two words
I’m Viktor Meier, the co-founder of Glice—the world’s leading manufacturer of eco-friendly ice skating rinks. I’d love to share its origin story. While eco-ice has been around for a few decades, it’s not until recently that it’s been considered on par with traditional ice. Recreational skaters and athletes weren’t enjoying the experience as much, wasting energy and dulling their blades as a result of the excess friction on eco ice. This is where our product filled the gap. We were able to offer a glide effect that was very similar to conventional ice. This is how the name ‘Glice’—a blend of the words glide and ice—emerged.
Thanks to Viktor Meier, Glice!
#10- It pays homage to our roots and conveys reliability
I am Cort Adair, the CEO and founder of an e-commerce wholesale clothing supplier. With a heritage spanning three generations in the apparel industry, we decided to incorporate our family name into the brand, symbolizing our longstanding commitment to quality and trust. This pays homage to our roots and conveys the sense of reliability and tradition that customers can expect when working with us. A family name carries a unique resonance and history, making it a powerful choice for our business identity. It's a reminder of our journey and the values we hold dear when serving our customers.
Thanks to Cort Adair, The Adair Group!
#11- Embodies strength and grandeur
We aimed for a name that embodies strength, reliability, and grandeur, reflecting our robust security solutions. “Mammoth” resonated with us, evoking power and substance, qualities we emphasize in our security offerings. We added “Security” to clearly convey our industry and mission. Together, “Mammoth Security” represents our dedication to providing formidable, reliable, and enduring security services, ensuring our clients' peace of mind. We take pride in a name that truly reflects our strength and reliability in the security industry.
Thanks to Eugene Klimaszewski, Mammoth Security Inc.!
#12- A name that resonates with our mission
‘Ship' represents the core of our business – shipping and fulfillment, a fundamental aspect of e-commerce. The word ‘Sage' signifies wisdom and expertise, reflecting our commitment to intelligent solutions and deep understanding of the e-commerce logistics landscape. Together, ‘ShipSage' conveys our dedication to providing not just shipping solutions, but wise, well-informed, and technologically advanced warehousing and fulfillment services. It's a name that resonates with our mission to revolutionize e-commerce fulfillment, blending practicality with innovation.
Thanks to Ben Pu, ShipSage!
#13- Reflects the spirit of our objective
It was critical to reflect the spirit of our objective and the distinct value we provide in our name. “Diabetic Insurance Solutions” originated as a name that not only expresses the specialized character of our services but also emphasizes our commitment to offering bespoke life insurance solutions for people with diabetes. In our case, the name serves as a beacon, indicating our determination to overcome obstacles and ensure universal access to merited life insurance coverage, regardless of health concerns.
Thanks to Hassan Sanders, Diabetic Insurance Solutions!
#14- Shows both essence and ambition
The term ‘Content' is pivotal to our business, representing the essence of what we offer, such as articles, blogs, and digital media. It's about crafting impactful content that connects with audiences. The choice of ‘Authority' reflects our expertise and trustworthiness in the industry, symbolizing credibility and knowledge. The fusion of these two words, ‘The Content Authority', perfectly represents our mission to deliver authoritative, high-quality content. It speaks to our role as leaders in the content creation industry, striving to set standards and drive innovation.
Thanks to Shawn Manaher, The Content Authority!
#15- To empower our users with more good days
MoreGoodDays is a health tech company looking to bring evidence-based non-drug treatments for people with chronic pain to access from the comfort of home. I came up with the name for our company after speaking to more than 80 people around the world who live with fibromyalgia and different types of chronic pain, and hearing again and again that they aren’t “looking for a cure, I just want to have more good days than bad”. The aim of our program is to empower our users with the knowledge and support they need to do exactly this, have more good days!
Thanks to Neala Fulia, MoreGoodDays!
#16- A deep commitment to eco-friendly products
‘Hemponix' is a creative mash-up of ‘Hemp' and ‘Phenomenix'. It's a nod to our deep commitment to eco-friendly products, many inspired by the incredible hemp plant. Hemp symbolizes our journey towards sustainable living. The ‘nix’ part comes from ‘Phenomenix’, a twist that represents our innovative spirit. It’s all about our quest to blend cutting-edge technology with the wonders of nature. So, Hemponix isn’t just a name; it’s our story. It reflects our enthusiasm for sustainable solutions and our ambition to bring groundbreaking green technology to the forefront.
Thanks to Sam Romain, Hemponix!
#17- Connection between creativity and strategy
A nod to binary stars (double star systems), twirling about each other in a dance of cosmic gravity. This name reflects our belief in the powerful connection between creativity and strategy, akin to a binary star system where two stars orbit each other, symbolizing the dynamic interplay between people and ideas, brands and customers. As long as it was imaginative in how it sounds, easy to remember, and even easier to say – then that's what really mattered as the new giants of industry have taught us.
Thanks to Jye Smith, DOUBLESTAR.CO!
#18- Name that makes a difference in the corporate world
When I wanted to become a professional conference speaker in the 1980s I knew that a catchy name was necessary and consulted an American marketer named Dottie Walters who insisted that I should be a mutant ninja turtle. It was a cartoon character that had been done. How would a cartoon character be appealing to companies? It would be different if I was a corporate ninja. Bingo! The Corporate Ninja Pty Ltd has been running for about 35 years.
Thanks to RonLeeThe corporate Ninja!
#19- Name reflecting elegance and ethos of the lifestyle
In my twenties, as I began to visualize how I wanted my own life to unfold and what was important to me I sought a name for my future business that would encapsulate not just the elegance of my work, but also the ethos of the lifestyle I aimed to create. Thus, ‘Bella Vie Interiors' was born – a harmonious blend where Italy's ‘Bella', meaning beautiful, meets ‘Vie', the French word for life. This multicultural tapestry of words symbolised a departure from the traditional, reflecting my desire to interweave the richness of diverse cultures into a singular, yet universal concept of living beautifully.
Thanks to Lisa Alward, Bella Vie Interiors!