We continue to experience different trends in consumer behavior as well as entrepreneurship. The onset of the pandemic has influenced major changes that created new opportunities and changed the business landscape. We've also seen extensive use of technology and increased remote working.
We asked entrepreneurs and business owners about the 2025 trends they see in their industry and here are the responses.
#1- Interactive personalized experiences
An emerging trend in 2025 in the events and coaching industry for entrepreneurs is personalization and interactive experiences. This trend demonstrates that entrepreneurs no longer view wellness and business success as separate; instead, they're merging the two to create richer, more impactful experiences that foster growth, collaboration, and community. This evolution stems from the growing recognition of the need for balance, personal care, and meaningful connections in professional spaces.
Thanks to Rian Janan, Powerhouse Wellness!
#2- Sustainability will drive leadership
Following annual trends in 2025, sustainability is set to become an even greater priority for businesses, driven by evolving regulation and climate reporting disclosures and stakeholder expectations. Both SMEs and larger organizations should by now have a good understanding of their carbon footprint, it unlocks efficiencies and cost savings. Companies should also dig into their travel data and supply chain to uncover efficiencies for savings and reduced emissions, while also exploring nature-focused initiatives like water management and green spaces.
Thanks to Jacinta Young, Anthesis Group Ltd!
#3- Transformation in generative AI
The finance industry in 2025 will be defined by the growing influence of Generative AI, reshaping how consumers make financial decisions. Recent data reveals that 1 in 4 Australians already use AI for financial insights, with 31% planning to adopt it soon, and that Australian Consumers trust Generative AI over Social Media. At Craggle, we’re at the forefront of this shift, leveraging Generative AI to create a faster, more transparent home loan experience. Our powerful AI engine compares over 7,500 loan options, delivering unbiased loan options tailored to individual needs in minutes.
Thanks to Benjamin Baume, Craggle Holdings!
#4- Interactive sustainable e-commerce
Two big changes that will happen in e-commerce in 2025 are social trade and live shopping. Any business that wants to stay ahead of the curve and connect with people better needs to adapt to the times. Online shopping is getting faster and more personal. At the same time, customers care more about being environmentally friendly. Our goal at GroomsDay is to use less plastic in our packaging and find products that are better for the environment. Sustainability is becoming more important to more people, so brands will need to be honest to gain trust.
Thanks to Chris Bajda, GroomsDay!
#5- Eco-friendly floral innovations
In 2025, we're expecting a shift toward more sustainable practices and materials in the floral industry, which is both exciting and necessary. We'll see a rise in using locally sourced flowers, supporting local economies, and reducing carbon footprints. Innovators are working on biodegradable or recyclable packaging, making floral experiences eco-friendly. Technology will continue to play a key role, enhancing customer experience through online platforms and integrating AI into design processes. It's a thrilling time as tradition blends with technology and sustainability.
Thanks to Kate Hill, Kate Hill Flowers!
#6- Decentralized marketing through Web3
In 2025, I expect decentralized marketing will start to make a meaningful impact as Web3 technologies become more accessible. Instead of sticking with traditional ad strategies, businesses might explore engagement-driven approaches, such as offering tokens or NFTs to reward loyalty and participation. What’s particularly exciting is how these tools put consumers in control of their own data. This shift means marketers will need to double down on transparency and ethical practices to earn trust. It’s about creating value-based, permission-driven interactions that respect customer preferences.
Thanks to Samuel Huang, Tele Ads Agency!
#7- Technology-driven wellness revolution
Looking ahead to 2025, I am convinced that virtual wellness experiences, such as online yoga and meditation sessions, will become an integral part of daily life. People are recognizing how handy it is to practice at home, particularly with hectic schedules. Another trend I've noticed is the advent of mental health apps that work in tandem with fitness equipment. This combination enables people to track both their physical and mental health in one location, making it much easier to obtain a complete picture of well-being. To me, the confluence of these trends—technology, and mindfulness seems to represent the future of wellness.
Thanks to Jean Christophe Gable, YogiTimes!
#8- Tech-driven real estate
In 2025, tech and shifting demographics will shake up real estate. AI and VR will revolutionize property tours. They will let buyers conduct highly detailed, immersive, and remote inspections. Sustainable, smart home tech will be key differentiators. Energy-efficient properties will have high values. Remote work will reshape urban and suburban real estate markets. Blockchain will streamline transactions. It will reduce friction and increase transparency in property transfers.
Thanks to Richard Mews, Sell With Richard!
#9- AI-driven aviation innovation
By 2025, the aviation industry will transition to environmentally friendly air travel. Electric and hydrogen-powered aircraft will grow in popularity. AI will revolutionize flight operations. Autonomous flight technology will advance at a swift pace. Biometric technologies will improve passenger experiences. Digital transformation will happen more quickly in this sector. Blockchain technology will enhance supply chain operations. Better ticketing systems will be developed as well, improving the efficiency and transparency of reservations.
Thanks to Justin Crabbe, Jettly!
#10- Energy-efficient smart products
In 2025, one key trend in the industry is the increasing demand for energy-efficient and environmentally friendly products. Consumers are becoming more conscious of their environmental impact, leading to a rise in interest in solutions. Products that reduce energy consumption while maintaining high performance are likely to see continued growth. Another trend is the rise of smart technology in everyday products. As smart features become more integrated, companies need to adapt to meet these changing preferences and provide solutions that make life easier for customers.
Thanks to Mark Adams, Cast Fireplace!
#11- Micro-targeted video content
One trend I'm seeing for 2025 is the increasing use of micro-targeted video content. In 2024, we saw businesses using video more strategically to connect with niche audiences, but I think it’s going to get even more precise in the coming year. Instead of broad video campaigns, brands will start creating content aimed at very specific segments down to the individual. Think about videos that address a person’s unique needs based on their previous interactions or preferences. This level of personalization will drive higher engagement because it feels more relevant and genuine.
Thanks to Spencer Romenco, Growth Spurt!
#12- Event-driven e-Commerce growth
I believe event-based e-commerce is going to be huge. With the growth of virtual events and live streaming, brands will increasingly tap into real-time, event-driven sales strategies. Instead of simply relying on static product pages, companies will host live events where customers can engage with products in real-time, ask questions, and buy instantly. It’s a powerful way to connect with your audience and create urgency. People love the excitement of live events, and when paired with e-commerce, it can drive a lot of sales.
Thanks to Matt Little, Festoon House!
#13- Affordable property investment
I believe affordable property investment tools will reshape the industry. With property prices still high in many markets, more people are looking for ways to enter the market without the massive upfront costs. We’re seeing the rise of new tech that makes it easier for everyday people to pool their resources. It’s going to make property investment more accessible and democratic, and for businesses in the mortgage and property sectors, it’ll mean reevaluating the kinds of services you offer and how you engage with a more diverse range of clients.
Thanks to Austin Rulfs, Zanda Wealth!
#14- Lifestyle medicine integration
I see the integration of lifestyle medicine into mainstream healthcare as a growing trend. More patients are realizing that their health isn’t just about managing disease but about making preventative changes that impact long-term well-being. We’re already seeing more medical professionals adopting lifestyle medicine practices, which focus on nutrition, exercise, and stress management as tools to prevent or manage chronic conditions. In 2025, as patients demand more holistic approaches, healthcare businesses will need to adjust by offering more personalized, preventive care options.
Thanks to Dr Maria Knobel, Medical Cert UK!
#15- Digital estate planning tools disruption
I'd say digital estate planning tools will become a standard part of the industry. Over the last few years, we’ve seen technology disrupt almost every industry, and estate planning is no different. More people are looking for efficient, secure, and user-friendly ways to manage their estates online. Tools that allow clients to create, update, and store wills and trusts digitally are becoming increasingly popular. In 2025, I see a much wider adoption of these digital services, especially among younger generations who are more tech-savvy.
Thanks to Oliver Morrisey, Empower Wills & Estate Lawyers!
#16- Several holistic wellness trends
I’ve observed a growing trend in the wellness industry toward returning to our roots and embracing simple living. From walking barefoot in nature to prioritizing a good night’s sleep, people are rediscovering the power of simple living. As technology advances rapidly, many crave real-world joys and moments of connection away from their phones. At the same time, people are focusing on longevity. They are increasingly interested in practices that support long-term health. I see a growing need to slow down, reconnect with what matters most, and embrace wellness holistically.
Thanks to Silvija Meilunaite, Barefoot Basil!
#17- Personalized digital mortgages
This coming year in our industry I'm definitely seeing a bigger focus on offering personalized mortgage options as more people look for solutions that match their unique financial needs. Thanks to better data analysis, lenders will be able to tailor their recommendations, helping clients secure lower rates and more favorable terms. I also expect to see more mortgage processes moving online, from approval applications to making everything faster and easier for homebuyers. With this shift, turnaround times will improve, and homeownership could become more accessible for more people.
Thanks to Reilly James Renwick, Pragmatic Mortgage Lending!
#18- AI-driven cybersecurity evolution
In 2025, advancements driven by artificial intelligence (AI) are transforming the cybersecurity landscape. Organizations are increasingly adopting machine learning and AI tools to detect threats in real-time and to minimize human error. These technologies analyze vast amounts of data, identifying anomalies that traditional methods might overlook, thereby enhancing both the speed and accuracy of threat mitigation. AI is also changing how companies develop their cybersecurity strategies. Predictive analytics enable organizations to anticipate risks before they occur, allowing for a proactive defense approach.
Thanks to Christian Espinosa, Blue Goat Cyber!
#19- Evolving cloud security
There is an increasing emphasis on securing systems as a growing number of organizations embrace cloud-based solutions. Safeguarding data and upholding robust security practices in these environments has become crucial. Companies are focusing on strategies that enhance visibility and ensure that security measures evolve alongside changing needs. Another significant trend is the heightened emphasis on raising awareness about security threats. This emphasis on proactive approaches is transforming security into a collective responsibility across entire organizations.
Thanks to Oliver Aleksejuk, Techcare!
#20- Health-conscious vaping trends
Next year, I'm seeing a growing trend toward health-conscious consumers in the vaping industry. With vaping still under scrutiny, more people are paying closer attention to the ingredients in their products. There’s a clear shift toward transparency in labeling, and I expect brands will emphasize clean, high-quality ingredients. As customers become more selective about what they’re consuming, I believe there will be increased demand for products that focus on purity and safety.
Thanks to Andrew Fiore, Vape Vending Machines!
#21- Customized sustainable accessories
In 2025, there will be a growing demand for fashion accessories, but these accessories will be of a high-quality, customized variety. Consumers want unique products that represent themselves. Accessories will be more customized, reflecting various options in fabrics, patterns, and hardware. Sustainability will drive this market, as the consumer will seek brands focused on eco-friendly materials and ethical production. Technology will influence designs, incorporating smart fabrics and adjustable features for enhanced comfort and functionality.
Thanks to Josh Bluman, JJ Suspenders!
#22- Digital, personalized, and sustainable practices
I see several important trends shaping the industry. One will be the increasing use of digital tools, making services more accessible and improving efficiency for both customers and companies. There will also be a greater focus on personalizing offerings, using data to better understand and meet individual needs. Another trend is the growing interest in sustainability and responsible practices, as more consumers seek products and services that align with their values. Finally, protecting customer information will remain a top priority. These changes will influence how we engage.
Thanks to Steve Case, Insurance Hero!
#23- Video revolutionizing business communication
I bet on Video. Sure, Video is set to dominate in 2025 as businesses lean into its unmatched ability to engage and convert. Entrepreneurs see video evolving beyond traditional marketing, becoming a central tool for storytelling, education, and brand trust. Video newsletters are replacing static emails, offering dynamic, bite-sized updates that feel more personal and memorable. On LinkedIn, video is emerging as the go-to medium for thought leadership and networking. Across the board, video is no longer an option; it’s becoming the heartbeat of modern communication strategies.
Thanks to Bhavik Sarkhedi, Ohh My Brand!
#24- Sustainable ethical shopping revolution
The trend I see shaping 2025 is the growing emphasis on sustainability and ethical shopping. Consumers are becoming more mindful of the impact their purchases have on the environment and are actively seeking brands that prioritize eco-friendly practices. This means companies need to focus on transparent supply chains, minimizing waste, and adopting sustainable materials. Businesses that can align with these values will likely build stronger loyalty and stay competitive in a market where accountability matters more than ever.
Thanks to Loris Petro, Kratom Earth!
#25- Hyper-personalized customer experiences
A trend I see shaping service-based businesses like ours in 2025 is the growing demand for hyper-personalized customer experiences. Clients now expect more than just reliable service; they want interactions that feel tailored to their specific needs and preferences. This means businesses need to invest in understanding their customers on a deeper level, using data and feedback to anticipate what they want before they even ask. This shift is not just about improving service quality but about building genuine, long-lasting relationships with customers.
Thanks to Daniel Vasilevski, Bright Force Electrical!
#26- Personalized sustainable e-commerce solutions
By 2025, e-commerce is expected to focus heavily on personalization and sustainability. Shoppers are looking for experiences that feel uniquely tailored to them, whether it’s through customized product suggestions or communications. Advances in technology, particularly AI, will make this level of personalization even more accessible. At the same time, sustainability will take center stage, with growing demand for eco-friendly packaging, carbon-neutral shipping, and responsibly sourced products as consumers prioritize brands that align with their values.
Thanks to Aleksa Marjanovic, Eternal Urns!
#27- Voice search optimization
In 2025, voice search optimization will be a must for any brand that wants to stay relevant. With more people relying on voice assistants, businesses will need to rethink their content strategies focusing less on traditional keywords and more on how real conversations happen. Authenticity will be the real differentiator. Consumers are looking for brands that speak plainly, with honesty and vulnerability. They want to know who you are, not just what you sell. It’s not about reaching millions anymore; it’s about connecting with the right people, the ones who actually care.
Thanks to Peter Murphy Lewis, Strategic Pete!
#28- AI, ethics and personalized strategies
In the digital marketing landscape of 2025, I anticipate a seismic shift towards hyper-personalized, AI-driven content strategies that prioritize ethical data usage and genuine human connection. This means developing more sophisticated predictive models that not only understand customer behavior but also anticipate emerging needs with unprecedented accuracy, all while maintaining strict ethical standards around data collection and usage. The most successful digital marketing strategies will be those that can create meaningful, value-driven interactions.
Thanks to Sheraz Ali, HARO Links Builder!
#29- Sustainable smart personalization
Looking ahead to 2025, I believe the hot tub industry will continue to evolve with a focus on sustainability and energy efficiency. Customers are becoming more conscious of their environmental impact, so I think products that balance luxury with eco-friendly features will stand out. I also expect smart technology to play a bigger role, as people value the convenience of app-controlled systems and energy monitoring which we are now doing with RotoSpa. Personalization feels like another growing trend, with more customers wanting hot tubs designed to suit their specific spaces and lifestyles.
Thanks to Karl Rowntree, RotoSpa!
#30- Micro-credentials and flexible learning
In 2025, I see a growing emphasis on micro-credentials and flexible learning pathways in the education sector. Learners are demanding tailored, career-focused programs that align with evolving industry needs, and institutions must adapt quickly to stay relevant. Technology, particularly AI, will continue to reshape how education is delivered, enabling more personalized and accessible experiences. However, bridging technology with a people-centric approach will be the key trend driving meaningful and impactful education forward.
Thanks to Iqbal Ahmad, Britannia School of Academics!
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