In today’s market, when you’re looking for that perfect job, you must bring that perfect smile. Dr. Moore decided to dedicate his life to dentistry after an orthodontist literally saved his smile from buck-toothed ruin at a young age. In addition to the run-of-the-mill training in traditional math and sciences done by most dentists, Dr. Moore took the highly unusual step of engaging in formal art education, as well. This combination has enabled a career of creating beautiful smiles that sparkle: life-like, diamond-cut teeth that have empowered his patients to command the careers and live the lives they’ve always wanted.
We had a chance to interview Dr.Moore and asked about how he started his business, how he started his business and the future of Cosmetic Dentistry Associates.
Tell us your story. Why did you start your business?
I graduated from dental school and joined a couple of established dentists first as an associated, then as a partner. When I asked them how to grow a practice -because I basically had no patients and they had no training other than “put an announcement in the local newspaper” – I was forced into it as a matter of survival. So I began an intense study of and execution of business creation.
How did you come up with your business name?
The name came about and was the first use of Cosmetic Dentistry in Texas. It was simply from the terms that described exactly what we were doing.
Tell us about your products and services. How do you help clients?
As dentists we help people first and foremost preserve the health of their teeth; but as cosmetic dentists, we help people recover or, more often now, enhance the impact of their smile.
What makes you unique? What is your unique selling proposition (USP)?
What is unique about our office is it is geared toward art and exceptional outcomes for the beauty and realism of our patient’s smiles.
Where do you see your business in the next 3-5 years?
We are currently on an upward trajectory in production and expect to maintain this until we are almost double what we are seeing at this time for this facility.
Any advice you would give to entrepreneurs and business owners?
Business administration is key to success. If you don’t know exactly how to get your product known about and desired enough, so that people come to get your services or products, then you are gambling and relying on luck as your business model. If you are the creator of your business then you better know how you got there and how to stay there.
What is your favorite business quote and why?
“If one knows the tech of how to do something and can do it, and uses it, he cannot be the adverse effect of it.” From the previous answer I guess it’s easy to see how this quote has been of great inspiration to me. It has kept me on an ever expanding and growing business journey for over 35 years.
Anything else additional you want to tell our readers?
Yes. There is two fundamental parts of every successful business and it is 1) the product or service being offered and 2) the administrative activity of getting into the hands of the buying public. Neglect either of these two and you won’t have a business for long. It has been my observation that almost everyone that starts out has their product or service well under control. It is only the lack of control or know how of this second part, the business administration, that puts the great vast majority of entrepreneurs out of business.