Innovative Entrepreneur Creating The “Harry Potter of the Seas” Through Following Her Instincts and Vision
Traveling by sea doesn't have to be boring. Meet the creative Alessandra who created one-of-a-kind fully-themed music festival cruise with the world's biggest production at sea. Together with her business partner, they have envisioned and created a one-of-a-kind fully-themed music festival cruise with the world's biggest production at sea. Their passion for travel and entertainment, design and production capabilities combined with cross-continental background has helped them to ‘live the journey’ and becoming millionaires. They bring together different artists and production sets from across the globe to create the artistic decor seen throughout the ship. Alessandra was originally raised in Rome, Italy where she lived until moving to Thailand at age 15, which has helped her shape Shipsomnia into a truly global experience, now bringing this to the United States.
We had a chance to interview Allesandra and asked about her story, how she started Shipsomnia and the future of her business.
Tell us your story. Why did you start your business?
I was living in Thailand working on a large entertainment complex project when a military coup d'etat happened. Once i was forced to call it quits on that project i decided that it was time to show the world out talent and conceptualize something scalable on an international level and that's when Shipsomnia emerged.
How did you come up with your business name?
We were researching other cruise festivals and noticed comments on social media of people posting that they had so much fun and barely slept. That's how we came up with the compound word of Shipsomnia delivered from the word Ship plus Insomnia. We also thought it sounded quite mythical and intriguing which is the tone that we were going for.
Tell us about your products and services. How do you help clients?
We are the Ultimate Vacation Experience that offers 60 DJs, live bands and performers playing 6 fully-themed stages in an aquatic mythical theme that tell a story. Through performers and artistic installations, we immerse you and your best friends for five days traveling between exotic destinations having the best time of your life! We’ve been dubbed by international media as “The Tomorrowland of the Seas” but people have also called us “Burning Man at sea” or compared the brand as the next Cirque Du Soleil. Part of our brand mission is raise awareness on environmental issues such plastic, toxic dumping, overfishing, global warming etc. through the power of storytelling.
What makes you unique? What is your unique selling proposition (USP)?
We are the first and only fully themed music festival cruise with the world's biggest production at sea. The core competency of the brand is the storytelling. On the surface, Shipsomnia’s story and theme is revolved around mythical legends of the seas and set in a steampunk era. Dig deeper however, and you’ll see the underlying story speaks about modern day environmental issues in an imaginative way. The story is then brought to life through our production on board the ship. We bring together different artists and production sets from across the globe to create the artistic decor seen throughout the ship.
Where do you see your business in the next 3-5 years?
I see Shipsomnia having it's own mythical cruise ship that offers a 360-degree immersive amusement park-like experience.
Any advice you would give to entrepreneurs and business owners?
My approach to business is to think big and go and get it! As long as you apply that mentality and don't give up, you'll definitely achieve results.
What is your favorite business quote and why?
I love this quote because it's exactly how we operate with Shipsomnia ” A business needs to be involving, it has to be fun, and it has to exercise your creative instinct.” – Richard Branson
What have been some of your achievements that you are most proud of? Why?
I'm proud of the Shipsomnia brand and the vision that we have created. It's the result of years of hard work and experience combined with a lot of tenacity and perseverance.
Anything else additional you want to tell our readers?
We are taking the vision of the brand to the next level and have a big announcement coming up post labour day so stay tuned!