30 Entrepreneurs Describe The Big Hairy Audacious Goals (BHAGs) For Their Business
Have a goal that third parties think is impossible? Often entrepreneurs and business owners create their daily, weekly, quarterly or yearly goals around their business. It could be more revenue, hiring clients or launching a new product or service, where setting goals presents a fresh opportunity to achieve different objectives. Some of the goals may sound unrealistic or unachievable to someone but if you and your team believe in it, there’s no reason why you should not go for it.
We asked entrepreneurs to share their Big Hairy Audacious Goals (BHAGs) and here are the insightful responses.
#1- Become a self-running machine
My BHAG is to have my business become a self-running machine. Right now, we have a great management staff but a lot of responsibilities still fall under me. Over the next few years, I hope to be able to step back and focus on other entrepreneurial endeavors while my business continues to grow and thrive, providing the same great customer experience.
Thanks to Sergio Salazar, Staylisted!
#2- Be the most downloaded app in the business category
Our BHAG is to be the most downloaded app in the business category both for iOS and Android App stores. We still have a long way to go but we believe that we will eventually get there and be able to become part of more lives along the way. We believe that we should go big or go home, and this BHAG is a testament to that.
Thanks to Hays Bailey, Sheqsy!
#3- Increase the number of subscribers by 50%
My big hairy audacious goal is to increase the number of subscribers to my newsletter and clients by 50% of what they are now by the next year. And not only that, I want my company to go global by signing on more international brands.
Thanks to Dan Ni, Messaged!
#4- Find love for all my clients
The Big Hairy Audacious goal for my business is to find love for all my clients. I have a team of recruitment experts who parse through the profiles of candidates and find the best match for the client according to their love type. Through my business, I want to add as much human element in the selection of a life partner as much as I can to be able to find successful matches. I'm focusing on quality, not quantity, and that defines my BHAG.
Thanks to Sameera Sullivan, Sameera Sullivan Matchmakers!
#5- Upgrade in the coming years
Our BHAG is to upgrade in the coming years. We have put a long-term goal of attaining the highest market capitalization, primarily focusing on our finances and management in a bid to achieve the highest market value and cap position. We are also planning to expand into a new geographic market, penetrate a new demographic, transfer to a new technology platform and put financing sources in place.
Thanks to Jonathan Tian, Mobitrix!
#6- Transform into a global business
My BHAG is to transform my company into a global business by the end of 2022. This has challenged me to take new risks and investments that have helped put my business on the market and increase its sales. My employees have also been motivated to work on overtime shifts and sometimes during off days. Moving forward, I have exploited corporate technology which has proven to be more helpful by improving my data security, productivity and also increasing my revenue streams. The corporate has created e-commerce stores that enable sales teams to target a broader customer base, hence generating new sources of revenue.
Thanks to Stephen Curry, CocoSign!
#7- Double in size
My BHAG for our company is to double in size in the next two years! I believe we are on the right track for this growth and I'm excited to keep hiring new talent to come join our incredible team!
Thanks to Deborah Sweeney, MyCorporation!
#8- Get celebrity endorsement
My BHAG is to become a brand profiting enough to hire a top celebrity that will endorse the company brand. For e-commerce businesses, exposure is everything. And top stars can give you that visibility. From their media followers alone to their loyal fans that are willing to check out what they endorse, everything can be converted to traffic and boost our sales.
Thanks to Alex Buchnev, Paddling Space!
#9- Complete digital transformation
My Big Hairy Audacious Goal for my business is complete digital transformation, embracing multi-layered cybersecurity and innovative digital marketing solutions. Of course, content marketing still requires professional human writers. But with other business aspects (accounting, metric monitoring, etc.), I'm planning to go completely digital or automated to obtain accurate results and detect, resolve, and eliminate errors.
Thanks to James Parsons, Content Powered!
#10- Empower everyone to become a content creator
My BHAG for my business is to empower everyone to become a content creator. Having worked in the digital marketing industry for the past 15 years, I’ve seen firsthand how the content creation process remains inefficient and difficult to sustain. My goal has always been to help marketers and companies generate content at scale quickly and efficiently by expanding their untapped content sources: their employees and their customers. This is why we developed our full-stack collective marketing platform. As such, I want my business to continue to grow so that we can make this kind of collective marketing possible for organizations, where everyone can be a content creator.
Thanks to Matthew Stormoen, Mobibi!
#11- Crash other competitors
Our BHAG is to crash other competitors in the niche. Having this BHAG inspires us to be constantly better than our competitors. We may not occupy a big market share, but we sure will give better services and better value to our customers. To think of it, having this goal in mind has created a strategic advantage for our business because it provides a focal point for everything that we do as a business, and how we handle our customers as a business.
Thanks to Alina Clark, CocoDoc!
#12- Digitize operations
My BHAG is to digitalize 98% of our services within a period of five years. This means that every service can then be ordered through an app, and the waiting time to not be longer than seven minutes. Complementary to this, I aspire to expand the business throughout a wide range of countries, including U.S. and Europe and also contribute to the overall goal of reducing global emissions by replacing cars which operate on fuels with electric cars.
Thanks to Peter Mann, SC Vehicle Hire!
#13- Scale into a leading tool
My BHAG is to help scale this company into developing the world's number one people search service tool. And while our platform is currently limited to the United States, my goal is to expand our search algorithm and resource database into spanning the entire world, be it in Europe, Asia, South America, Africa, etc. The idea that we may someday be able to scale our platform to help users find information on almost anybody in the world is absolutely exciting to think about and as audacious as the idea may be, I am truly determined to stomp out the competition and do my best to turn that goal into a reality.
Thanks to Eden Cheng, PeopleFinderFree!
#14- Have a highly skilled team
I have always admired the adaptability of Amazon’s supply chain and the way they are able to cope with the immense changes as a company in a smooth fashion. So, my BHAG is to have a team of such skilled individuals along with the resources to be able to execute huge changes in my services without causing disruption in the existing channels.
Thanks to Abe Breuer, VIPToGo!
#15- Climb Kilimanjaro Again at the Age of 70
My purpose in life is to move peoples' lives, and that begins with moving my own. I focus on fitness and aging vibrantly. This kind of BHAG is precisely what my followers want from me. This is how we inspire, change lives, and change narratives around aging and decrepitude.
Thanks to Julia Hubbel, Walkabout Saga!
#16- Transform communities
I have a BHAG that would not only skyrocket my business but would also transform communities in Africa. We want to inspire and educate more businesses to ethically source from Africa. It's a big goal, but as we add more and more brands to our platform, we feel encouraged by the creativity and resilience of the African entrepreneurs we represent.
Thanks to Valerie Bowden, Cradle!
#17- Revamp my business
My BHAG is to revamp my business by featuring more products on my website. Originally, my website was a travel guide and holiday prints destination. Now, it's blossoming into a shop for resort and holiday wear inspired by world travel. I hope to continue to provide an excellent resource for my readers and customers.
Thanks to Heidi Streeter, Holiday St.!
#18- Connect women in business to the resources they need
My Big Hairy Audacious Goal is to connect women in business to the resources they need to build thriving companies while also maintaining a fulfilling life. I'm committed to redefining how women generate wealth so we can create meaningful lives of freedom and impact.
Thanks to Nia Lewis, The Solopreneur Hustle!
#19- Be the go-to copywriting and design studio
My BHAG is to become the go-to copywriting and design studio for coaches and creatives. When I started my copywriting business, I would take on large projects, even if they didn't interest me. Defining my BHAG came down to the question, “What kind of projects lights me up, and which voices do I want to amplify with my work?” I think so many people start big goals with metrics. But for me, the ultimate goal is having the freedom to do work I believe in and enjoy.
Thanks to Madison Enos, Maha Copy Co.!
#20- Turn my business into a passion
My BHAG is making every aspect of my business journey something I am 100% passionate about. The good thing about online publishing is that you are 100% in control of what you put on your website. So, every time I have an idea for my website, I always ask myself, “Am I passionate about this subject? Will I still be passionate about it in 10 years? Am I excited about talking about this particular subject to my audience or do I do it just for the views?” I believe that you can only be fulfilled in your business if you like every single aspect of it. So, I'm quite decided to sieve out any part I don't like and focus on anything that gives me that dopamine rush.
Thanks to Eddie Chevrel, ThePetSavvy.com!
#21- Be the most sought-out option for cheap sports tickets
My BHAG is for my business to be the most sought-out option for cheap sports tickets. These tickets can get expensive and I want as many people to know that we can alleviate their concerns around this issue. Through doing so, I want people to feel like they can go out and have a good time at a sporting event easily, especially after the quarantine period we all experienced within the past year and a half.
Thanks to Schuyler Hoversten, Swoopt!
#22- Suit all pockets with affordable private number plates
My BHAG is to provide British vehicle owners with the largest selection of private number plates that suit their pockets. I initially wanted to establish a company that cares about customers' needs without paying too much. Since then, we have been thriving in the market while leaning into becoming UK's number one private number plate supplier with a heart for people.
Thanks to Jake Smith, Absolute Reg!
#23- Grow my email list
My BHAG is for my blog to reach 5,000 subscribers by 2022. Presently, I have 2,300 subscribers to my email list. I monetize my blog using ad networks, and most of my daily traffic comes from subscribers. Hence, I want my blog to hit the 5000 subscriber mark by the end of 2022. I plan to achieve my goal by focusing my efforts on digital marketing. I will double down my attention on SEO and social media. To grow my subscriber list, I also plan to implement email marketing.
Thanks to Rohan Kadam, Biking Know How!
#24- Provide quality products
My BHAG is to be the provider of quality, dependable products and services. To achieve this mission, I have identified three specific goals: 1) satisfy my customers by providing them with a great product or service; 2) continuously improve my business' efficiency and effectiveness by eliminating waste and training employees; and 3) improve the environment through our efforts in water conservation, energy efficiency, recycling programs. To be successful in achieving these goals, I will allocate a certain amount of resources to each. I would also like to specify certain strategic actions that I will implement to accomplish these goals.
Thanks to Lynda Fairly, Numlooker!
#25- Be the leading online course seller
My BHAG for the coming year is for my company to be the leading online course seller in our market. I always have a growth mindset for my company, and I want to displace my competition by benchmarking them and studying their best practices. To move forward, I am optimizing my company's digital strategy. This is to improve commercial spend efficiency, lower customer acquisition costs, and boost net retention rates.
Thanks to Baidhurya Mani, Sell Courses Online!
#26- Speak on aTEDx stage and multiply my client base
My BHAG is to speak on aTEDx stage and multiply my client base so I can use my voice to bring healing and growth to others. I can't wait for that day to start living a life full of purpose and joy.
Thanks to Carrie Verrocchio, Bella Vita!
#27- Impact and connect one billion people
Our BHAG is to impact and connect one billion people from all over the world in the next five years. We are off to a great start and have grown at a rate of 800% in recent months. We know the future of humanity is in our hands, and we want to do our part to make it bright for everyone.
Thanks to Rick Ornelas, I Spark Change!
#28- Grow and leverage LinkedIn followers
My BHAG is to grow my LinkedIn followers to 20,000 and leverage the audience's size to get a book deal. I'm writing a book about how leaders can optimize both their professional and personal lives. On the professional side, the focus will be cultivating a deeper level of self, peer, and team awareness, making the right hires faster, leading equitably and building a comprehensive talent strategy that aligns people with the mission. On the personal side, the focus will be on connecting to oneself, growing relationships with others, moving the body, rejuvenation, and the power of nutrition and hydration. I look forward to making a more significant impact and building my brand as a leader in the people/culture and health/wellness space.
Thanks to Liz Palmieri-Coonley, MVP-Results!
#29- Become a household name
Our BHAG is to turn our business into a household name in 10 years, and make it the only name in the odor-protection space! To be a household name, we have to outcompete deodorants, fabric fresheners, and other such products, which is no easy feat. But we created our products from the best science and best ingredients from nature, and the performance is unrivaled, so its now a matter of drive. Our view is that by getting our products into the hands of consumers, they will see the difference.
Thanks to Joseph Richardson, SWIFF!
#30- Become a small giant
My Big Hairy Audacious Goal is for my company to become a small giant. Hailing from a small town, I’ve seen many startups leave for bigger cities because more opportunities exist there. I can relate to them as a businessman, but it is still infuriating to see these companies go. This is why my goal is to stay here and become a small giant. The people in this small town helped build and grow my business, and I intend to serve their
needs for as long as I can. I plan to prove to those bigger companies that we can grow to a sizable business right here in this small town.
Thanks to Tom Cafarella, Ocean City Development!