While there are many words that could describe the business landscape in 2023, selecting a single word to describe the year is a thought-provoking endeavor. We believe everyone has a word that can mirror the dynamic nature of the entrepreneurial spirit. All while underscoring the commitment to stay ahead of the curve and come up with transformative solutions that define success in today's business milieu.
We asked entrepreneurs and business owners of a word that could represent their business in 2023 and here are the responses.
#1- Learning
I've always enjoyed helping others learn. This year was my turn! 2023 has been Year #1 for Boosting Leadership, LLC – a leadership development-focused organization offering executive coaching, leadership skills training, and results improvement services. I started the company to focus my efforts where I felt I could make the biggest impact – guiding other leaders to drive sustainably improved results. Whereas this year was all about my learning how to start a business, 2024 will be a year of impact helping develop better leaders who deliver strong and lasting results.
Thanks to Jeff Lasselle, Boosting Leadership!
#2- Confidence
For Villanova Contour, our word of 2023 is ‘confidence'. We have worked tirelessly to build our brand over this year, with an aim to promote our work as specialists in Fat Freezing, a relatively new procedure in Australia. Bringing a new product or service to market can be daunting, as you don't know how it will be received by the consumer. I harnessed my confidence in Villanova Contour, knowing that this would be a popular service, and my confidence has helped me to overcome the challenges of a modern business owner.
Thanks to Adriana Watson, Villanova Contour!
#3- Clarity
If I were to select a single term that best represents our core values, it would undoubtedly be “Clarity.” In the realm of content creation, clarity reigns supreme. This solitary concept is the driving force behind our mission and guides our methodology for every piece of content we produce. We strive to deliver content that speaks directly and powerfully to the audience, ensuring the intended message is not only received but also resonates. Clarity in our writing helps businesses effectively communicate their vision, connect with their audience, and achieve their goals.
Thanks to Shawn Manaher, The Content Authority!
#4-Resilience
This single term encapsulates our journey and ethos in the ever-evolving landscape of cybersecurity. In a field that's constantly challenged by new threats and rapid technological changes, resilience has been our cornerstone. It reflects our adaptability in the face of challenges, our commitment to overcoming obstacles, and our continuous pursuit of excellence in securing our clients’ digital assets. At Mammoth Security, resilience isn't just about responding to adversities; it's about anticipating change, fostering innovation, and maintaining unwavering standards in our services and solutions.
Thanks to Eugene Klimaszewski, Mammoth Security Inc.!
#5- Innovation
I'm Sam Romain, the CEO of Hemponix, and if I were to select a single word that encapsulates both myself and our company's essence this year, it would undoubtedly be Innovation. In 2023, at Hemponix, we've fully embraced innovation, making it a core value that permeates every facet of our operations. Whether it's the development of sustainable wellness solutions or the integration of cutting-edge technologies, innovation lies at the heart of all our endeavors. It's about thinking beyond conventional boundaries, challenging established norms, and continually seeking fresh approaches to enhance the well-being of both our customers and the planet.
Thanks to Sam Romain, Hemponix!
#6- Growth
The word to describe 2023 for us would be growth. This year Boutique Fitness Studios has had significant growth in our network with us reaching 93 sold locations and 40 open locations. Our support team has grown in size but we have also grown in experience and knowledge. The industry and economy are throwing curveballs all the time and we are quick to learn, adapt, and train our franchisees to do the same. We have rolled out new technology, partnerships, and processes and believe all brands are poised to continue growing through 2024.
Thanks to Brendan James, Boutique Fitness Studios!
#7- Impact
My one word is IMPACT. Little did I know that my husband and I decided on our future 3 years before his sudden death. We talked about the “what if”. The theory became reality. “Create the happiest life possible for you and the boys” became our North Star in our darkest hour. That decision inspired me to share our story – how to do grief differently from what society suggests. I offered the healing I needed to the world, which led me to become a bestselling author, TEDx and keynote speaker, and the creator of Grief Revolution – Reimagine a life worth loving.
Thanks to Marie Alessi
#8- Innovation
As a business owner, if I had to encapsulate my business in just one word, it would be “Innovation.” This single word represents the essence of our approach – constantly seeking new methods, ideas, and creative solutions to meet the ever-evolving needs of our clients and the market. We thrive on pushing boundaries and redefining what's possible, ensuring that our services are not just relevant for today but are paving the way for the future.
Thanks to Daniyal Sanaullah, Social Sharings!
#9- Pioneer
That word would undoubtedly be “pioneer”. In this “no breaks on this train” industry that is called digital marketing, being a pioneer doesn’t mean riding the current trends. It’s all about creating the trends, as egotistical as that may sound. I can’t tell you how many times I’ve collaborated with small businesses struggling with digital obscurity, a problem I’ve solved by pioneering social media campaigns that were unconventional more often than not. Unlike some fellow digital marketers I know, I’m constantly reassessing my strategies and listening to digital whispers.
Thanks to Leslie Gilmour, BeFoundSEO!
#10- Resilience
If I had to summarise the essence of my store and me into a single word for 2023, it would undoubtedly be “resilience.” The reason why I chose this particular word is due to the intricate nature of the natural stones I sell. Much like these stones withstand the tests of time, my business has weathered a boatload of challenges in 2023, always adapting and evolving. In an ever-changing landscape, this kind of resilience is a must – it’s the bedrock upon which I continue to build my legacy, as cliché as that may sound.
Thanks to Niall Lynchehaun, Midland Stone!
#11- Animated explainer video production
For more than a decade, I’ve been offering the one and only service: animated explainer video production. But this year, I’ve been exploring some potential new services to add to the menu. From animated music video services to voice-over recording services to book summary services. All of this exploration has enriched my business offerings and brought a fresh perspective to the menu– which can also provide a more diverse range of services for the clients.
Thanks to Andre Oentoro, Breadnbeyond!
#12- Aspiration
The word that best represents AdmissionSight and our vision for 2023 is ‘aspiration'. As an enterprise dedicated to guiding students towards their ideal college admissions, ‘aspiration' reflects not only the high ambitions of our clients but also our commitment to help them reach new heights. It signifies our persistent endeavor to strive for excellence, to improve our services continuously, and to inspire students to transform their Ivy League dreams into reality. Simply put, ‘aspiration' encapsulates the essence of who we are and what we do.
Thanks to Eric Eng, AdmissionSight!
#13- DIY
The one word that represents our business is technically an acronym, but it’s DIY. Our plumbing business doesn’t want to drain our clients' wallets, just their drains, so we strive to educate them on DIY tips and tricks they can try on their own before calling a professional. While we emphasize that they only try DIY projects they are confident in to avoid further damage, we want them to feel they can do it independently occasionally and don’t always need to contact professionals. Whether on how to stop bugs from coming up the drain, drano alternatives, remove rust from copper pipes, and more, we strive to teach DIY tips that could be useful for our customers!
Thanks to Allison Harrison, Online Optimism!
#14- Integrity
Integrity has always been a cornerstone of our business, but in 2023, it has gained a deeper significance. As the name and guiding principle of our company, Integrity reflects a commitment to honesty, fairness, and ethical practices, qualities that are increasingly valued in today's landscape. In 2023, this word takes on new dimensions, resonating with a global audience that is more socially conscious and demanding transparency in business operations. Customers and partners seek out companies that are drawn not just to the quality of services, but to the trustworthiness and moral integrity that our company embodies.
Thanks to John Jordan, Integrity Heating and Cooling!
#15- Customer-centric
I’m Ofer Tirosh, the CEO of Tomedes, a remote-first translation company that combines translation technology with the expertise of linguists to provide language and translation services to businesses and private clients worldwide. Tomedes is “customer-centric”. Our entire business ethos revolves around putting our clients at the forefront of everything we do. From the quality of our translation services to the continuous improvement of our customer support, we prioritize the needs, satisfaction, and success of our clients above all else.
Thanks to Ofer Tirosh, Tomedes!
#16- Adaptability
In today’s rapidly changing world of technology, adaptability isn’t just a trait. It’s a survival skill. The most successful entrepreneurs and businesses in the year 2023 are those who can quickly adjust their sails to keep up with the changing times. Whether adopting new technologies, adapting to market changes, or changing your business model, adaptability is key to staying ahead and succeeding in today’s fast-paced world. It’s not just about technology. It’s about the mindset and attitude that entrepreneurs adopt.
Thanks to Max Maybury, Ai Product Reviews!
#17- Expansion
In 2023, the word that encapsulates both my journey as an entrepreneur and the ethos of my business is ‘Expansion.' This year has been all about broadening the horizons of what we offer, especially as we delve into the realms of integrated and therapeutic approaches to leadership development for women. Expansion in my business context means breaking new ground by incorporating therapy techniques into leadership training and coaching, addressing the often glossed-over issue of leadership toxicity.
Thanks to Cherie Dorotich, All-round Wellness!
#18- Appreciation
If there is one feeling that runs in the fibre of me and our business is appreciation. As a leader, I take the time to appreciate all of our team members and to express to them how important it is for all of us to appreciate each other. This does not mean that constructive criticism does not exist, but rather, when it is needed, it is also accompanied by something positive. I have experienced clearly that by encouraging an atmosphere of appreciation for one another, everyone is not just happier but far more productive as well.
Thanks to Rand Taylor, Fuel Ox Inc.!
#19- Innovative
The word that encapsulates both me and ShipSage is ‘Innovative'. In the fast-paced world of e-commerce, innovation is the cornerstone of our approach. It represents our commitment to continually evolve, adapt, and improve our services, ensuring we not only meet but exceed the dynamic needs of our clients. This singular focus on innovation is what sets ShipSage apart and fuels our mission to democratize e- commerce success for brands and sellers across the globe.
Thanks to Ben Pu, ShipSage!
#20- Dedication
Dedication is our driving principle in the field of Diabetic Insurance Solutions. It represents the significant investment we make in providing life insurance options to diabetics. Our team works with a genuine desire to make a significant difference in the lives of those navigating diabetes care. We are committed to our determination to shape a future age in which persons with diabetes can have the protection they deserve without making any concessions. Dedication drives our commitment to pioneering ways, comprehension, and steadfast support for our valued clients.
Thanks to Hassan Sanders, Diabetic Insurance Solutions!
#21- Resilience
In 2023, the word that represents our business is ‘Empower.' Empowerment is more than just a buzzword in the healthcare industry. It's a commitment to creating a culture where every team member feels empowered to make a positive difference in the lives of healthcare professionals and patients. At Health Recruiters, we believe in empowering our staff with the necessary tools and support to excel in their roles, contributing to the overall well-being of our community.
Thanks to Daniel Evans, Health Recruiters!
#22- Better
Better. As my late mentor and dear friend Bob Proctor stated “Better is a beautiful word“. And better is definitely the word to explain Your2Minds right now. Better is about improving. It is about growing. It is about being on the quest to have the best life and best service possible. Your2Minds is about becoming better at our service which is helping our clients and their businesses and lives to become better. Helping them be better in themselves, in their lives, and in their businesses. And in order for us to do that, we must become better ourselves.
Thanks to Suzana Mihajlovic, Your 2 Minds!
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